Fresh Street

For many households healthy foods, especially fruit and vegetables, are unavailable, unaffordable, or inaccessible.

Fresh Street is an innovative area/ place based approach designed to support food / public health nutrition policy makers build healthier and fairer local food systems.

Fresh Street – a place based approach

  • Regular vouchers for fruit and vegetables that can be used with
  • Local independent fruit and vegetable retailers (not supermarkets)
  • All households eligible regardless of income, size etc. (No need to prove eligibility)
  • Vouchers are paper and shareable

UK fruit and vegetable consumption continues to be below the recommended 5-a-day. Despite national healthy eating information campaigns, and support for families on low incomes on benefits (Healthy Start), just 20% of the UK population eat the recommended 5 daily portions of fresh fruit and vegetables.

About Us

We are a collaboration of academics exploring how the Fresh Street place-based approach can help build healthier, fairer, sustainable local food systems.

Our partners

We are working with a range of partners in Plymouth and Reading including local councils, community centres, local independent fruit and vegetable retailers. Our efficient and secure voucher system is provided by our partners A1SP.

Our efficient and secure voucher system is provided by our partners A1SP.